Email marketing plays a key role to keep customers attracted to businesses. And, as more than half of the world’s population use emails today, it is still one of the most economical and effective marketing strategies today. Email marketing plays a key role to keep customers attracted to businesses. And, as more than half of the world’s population use emails today, it is still one of the most economical and effective marketing strategies today.
Startups and small businesses use email marketing mainly due to its extremely cost effectiveness. Aside from being targeted, it can engage prospective customers in a way that broadcast media advertising, such as billboards and TV could not duplicate.
Triggers Action
An email has to be well designed and structured in order to encourage readers to perform an action such as downloading an eBook, replying, signing up for newsletters, subscribing, forwarding, or watching a linked video.An email has to be attractive and convincing to be able to drive targeted traffic towards your website.
Easily Accessed By Mobile Phones
As it is extremely easy to access emails through mobile phones, the use of emails as a tool for marketing and advertising will likely continue to grow. Mobile technology supports email growth as people are able to access them anywhere and anytime.
Measurable
A well-directed email marketing campaign can be easily measured using several current tools. These allows monitoring of who of the recipients opened the email, unsubscribed, or clicked the links provided. Can be Personalised
Due to modern technology, emails can be personalised, categorized and formatted in templates relevant to the industry you are targeting.Ownership of List
The list built can be owed by the business and can be used to the best interest of the business. It can be used for marketing and advertising the products, services or causes of businesses and organisations. Thus, the email list is one of the main elements of a successful marketing or advertising campaigns.